Clear thinking, simple solutions, strategic guidance — built for today’s retail and brand challenges

Lmv & Co

Practical strategy and execution that helps retail and consumer-facing businesses grow profitably.

Lmv & Co is a boutique advisory firm helping retail and consumer-facing businesses turn growth strategies into profitable execution.

We bring decades of experience across retail, consumer products, hospitality, and small-business environments — building, scaling, and revitalizing brands at every stage. Our work spans the full commercial ecosystem, including merchandising, operations, product development, sales, and business strategy.

Our team is led by founder Linda Voracek, a seasoned retail and consumer-brand executive with more than 30 years of experience. Together, we’ve launched thousands of SKUs, shaped category strategies for billion-dollar retailers, and supported founders through the “messy middle” — where great products often stall without the right structure and clarity.

At Lmv & Co, we bring a grounded, practical, and deeply human approach to every engagement. We believe businesses deserve a partner who can simplify complexity, sharpen strategy, and translate vision into action — without bureaucracy, overwhelm, or wasted time.

At the core of our work is a simple goal: help you make more profit. We tackle operational and process challenges, optimize resources, and focus on what truly moves the needle.

Simplifying complexity is our superpower. We break it down and turn it into clear, actionable steps — guided by the belief that it really shouldn’t be this hard. Our work is quick, nimble, hands-on, and results-driven.

We believe great work happens with good people. Our partnerships are built on trust, integrity, and collaboration — because success is most meaningful when it’s achieved together.

Linda Voracek, Founder and Managing Partner

After decades working across retail, consumer products, and small-business hospitality and tourism, I started my own company to do what I love most: help people navigate complex business challenges with clarity and confidence.

My career spans senior leadership roles across retail and consumer businesses, including Chief Merchant, Chief Operator, Head of Product Development, VP of Merchandising, and VP of Sales and Business Development. I’ve worked across grocery, beauty, specialty retail, hospitality, and small-town commerce — launching thousands of brands, leading teams of 10 to 150 people, owning and operating a café and motel, and even running a general store.

Beyond business, I’m a certified emergency medical responder, a nonprofit board leader, and an economic development advocate. I’ve also taught as an adjunct university professor and continue to build and advise lifestyle and consumer brands.

My approach is simple: practical, personal, and value-driven. I’ve been in your shoes — needing clear advice, extra hands, and forward momentum without layers of bureaucracy. That’s where we shine.

When I’m not working, you’ll find me golfing, hiking, working out, reading, wine or bourbon tasting, spending time with my husband, friends, and family, watching far too many home-improvement shows, and being a proud dog mom to an Aussie and a German.

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Our Expertise

  • We help businesses build and refine innovation strategies that drive growth — from optimizing brand and category portfolios to product visioning and ideation. Our work spans product development and global sourcing, supported by stage-gate and new product frameworks that bring structure, speed, and clarity to the process. We also focus on profitability and cost structure analysis to ensure innovation is commercially sound, and support international compliance and market readiness so products are built to scale with confidence.

  • We help retailers build clear, actionable strategies that translate into strong execution on the floor and across the business. Our work includes developing retail roadmaps, strengthening foundational merchandising disciplines, and sharpening strategic negotiation frameworks. We also support effective vendor communication and partnership management, grounded in a deep understanding of the competitive landscape — so retailers can make confident decisions and stay ahead in a dynamic market.

  • We help businesses strengthen and standardize operations to support growth and scalability. Our work includes process reengineering, resource mapping, and creating organizational clarity across teams. We support budgeting and forecasting ideation to improve decision-making, while simplifying complexity across functions so work gets done more efficiently, effectively, and with greater focus.

  • We support small businesses with practical guidance and flexible resourcing to help them grow with confidence. Our work focuses on clarifying priorities, aligning resources, and building simple, scalable plans that support day-to-day operations while preparing for what’s next. From growth planning and operational support to decision-making and execution, we help small businesses move forward without unnecessary complexity or overwhelm.